Netflix may not roll out features as often as Google Maps, but the company pushes new features into Netflix every now and then (remember Netflix games?) OK, if you're someone new If you'd like to enjoy the features, you'll want to try the Netflix experimental features. This is where Netflix's "Participate in Tests" program comes into play. So, here's how to use the Netflix beta features.
Everybody Should Know About Experimental Netflix Features
Before introducing a new feature on Netflix, such as the Play Something button, the company introduced the test for limited beta testers. In addition, Netflix uses a lot of experimentation to make decisions about button placement, UI, UX, movie art, and more. Let's see how you can enable the feature to participate in the test to be the first to get these exciting tests.
What Is Test Participation on Netflix
You can use the test participation option on Netflix to give your consent to be part of the beta testing lot. WhatsApp, Instagram, Twitter, and many more apps allow users to register for beta testing to check for and make final changes to the update. In the case of Netflix, the average user won't see any UI / UX changes or any new features unless the company launches a global update.
However, by registering to participate in the test, you will ask Netflix to send you all these updates before the global rollout. This helps Netflix check if users are benefiting from the changes. Initially, there are minor changes to the movie/series title, such as positioning, to see if it increases the click-through rate; More on that later.
If a feature proves beneficial to the company, they tend to disclose it in general updates. Otherwise, the feature is discarded and daylight is never seen again. This means that by choosing to participate in the test, you can be among the limited people so that you can enjoy a new feature in the beginning. Otherwise, you can see what did not work for Netflix in their test.
It is also worth mentioning that the test features are brought to the people at random Therefore, you will not necessarily see all the new functions. Let's see how to enable the test participation feature. Later, we will discuss some examples and how Netflix uses the test effectively.
How to Enable Test Participation on Netflix
To enjoy the latest features on Netflix, you need to experiment and preview Usually, this option is pre-enabled when you create a new account. However, there is a slight chance that someone will opt-out, either on their own or using your account. So, here's how to enable the test participation feature on Netflix.
- Open the Netflix website in a browser and log in.
- Now, hover over your profile picture and select Account.
- Now, scroll all the way down and select "Participate in the test" under the Settings section Check out the options for participating in Netflix settings
- Toggle the button on the right and select Done to complete the steps.
You will be eligible for the future testing experience by turning it on. However, the setting does not apply to security, anti-fraud, or enforcement testing. You can still see the potential changes in front of a regular audience and help improve Netflix
How the Netflix Experiments Work and Why They Do It
Netflix is driven by the idea of putting consumer preferences and controls at the forefront of the entertainment experience. The Netflix UI, for example, has undergone a drastic transformation over the past decade. Earlier in 2010, it had a static UI design with limited navigation options a design inspired by the DVD rental store shelves. However, experimentation has helped Netflix create a video-forward UI that has resulted in increased click-through rates and increased viewership every day. The same is true of countless other updates, such as button positioning, movie artwork, the call-to-action text, streaming quality, data plans, and everything related to Netflix's streaming platform.
According to the Netflix technology blog, decision-making is easy - the hardest part is making the right decision. Therefore, instead of letting leaders make all the decisions, instead of hiring an expert team, debating an internal team, or copying the competition, rely on Netflix data. It uses A / B tests to test which method is better. Here is an example:
Suppose someone tells the Netflix team that a reverse-down title box art gives good results; Netflix will test it. The team took a simple random sample from its members and divided them into two groups. The first group looks at the general UI, while the second group looks at the reverse-down box art. Then, Netflix repeatedly collects behavioral data from the test and analyzes it to make the final decision. If users interact positively with the new design, it stays. Otherwise, Netflix knows what worked to make the platform better.
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| Netflix Technology Blog |
The test allows all members to vote through their behavior, which makes the Netflix experience more enjoyable for everyone. Netflix runs all of these experiments with hired teams before bringing them to us. Those who participated in the test program received a thoroughly filtered test that often led to a better evolution of the platform, for example, the Skip Intro, and Next Episode buttons.
Popular Netflix Test Features
So far, we've learned how Netflix tests new ideas and tests them before making them a feature. This significantly reduces the chances of failure. Now, let's look at some examples that Netflix has repeatedly tested and a few that have been tested and proven to be valuable features.
- Netflix regularly resizes tiles on the homepage to test what viewers like.
- Changing text on the call-to-action button on the homepage to see which leads to further conversions.
- The company recently conducted a test for people who want to share their Netflix account details with their friends. Once passed, you can share your Netflix account with others. Some of the companies banned all these years unsuccessfully.
- Quick Laughter is a small video feed like Tik-Tok Netflix is currently testing on smartphones. If successful, the company may launch it for other devices as well.
- The Skip Intro and Next Episode button is part of a test that rolled out as a global feature. This is one of the most exciting features for those who like to watch their favorite shows.
Exclusive features like the shuffle-play button or the next episode button were introduced for a limited number of participants in the experiment. However, if you do not choose the test participation program, you are still a part of the minor A / B test. An example is a call-to-action text. When you open the Netflix homepage, everyone will see a different text on the button, as shown in the picture below. The same goes for movie art made with the same thumbnails that people often open.
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| Netflix Technology Blog |
Frequently Asked Questions
How many tests does Netflix run?
Netflix can run hundreds of tests at a given time. Most of them are done with a team of members appointed. Nevertheless, some of them, such as title card sizes, title locations, movie artwork, and more, are frequently tested on users around the world.
How does Netflix use A / B testing?
According to Netflix's blog, the team made a guess and made a test around it. Then, they run the original version of the platform and slightly update one of the users. Which proves to be a good result is sorted and used to make new estimates. It's a never-ending process that Netflix always employs to further develop the platform.
What is a Netflix test?
The Netflix test is any new feature that the company is testing with the average user. For example, the Play Something button was a test that Netflix created as a feature. Similarly, Netflix is currently testing whether people are willing to pay extra to share their Netflix accounts with friends.
Use trial participation and get access to Netflix beta features
This will enable you to 'participate in the test' on Netflix and try out the Netflix test features in your account. It's a common practice to check for changes in beta, and if you want to be part of the test group for Netflix, why not start with the beta features right now. In the meantime, check out Netflix's huge catalog of action movies or Bollywood movies if you're interested.
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